Smart Solutions for Small Businesses


‘You’re nothing like my accountant…

you’re so full of life!’ Charlie Thompson on BBC Radio Cambridgeshire

This is music to our ears, as we are often told that we’re a little different to the stereotype and general perception of how accountants think and act! We feel we’re quite unique, whether that’s down to seven of our ten strong team being from the same family, our ethos and belief in developing a healthy work life balance and ‘giving something back’ by supporting the local community or our genuine love of what we do. Or all three? Who knows?

What we do know is that we at The Accountancy Practice strive to be friendly, down to earth and approachable. Welcome to our website and thanks for checking us out!

Our seven family members come from two generations, and we’re on hand to help you at whatever level you need to make your business life easier. And we were really delighted to become finalists for the prestigious Hertfordshire Business Awards for Best Family Business! Our family values centre around Commitment, Compassion and Collaboration and we practice what we preach! In addition to the necessary tax returns, accounts submissions, bookkeeping and payroll side of things, if you’re interested, we can also help you understand and manage your accounts, reduce your tax bill, and increase your profits. We aim to demystify your accounts and help you make the right strategic decisions by casting an expert eye on your business. We are proud to offer a pro-active, professional, jargon free service at an affordable price. Ultimately, we want to help you make your business work for you and become your non-judgmental, straight talking business ally.

Regardless of how large or small your business is, all our clients are regarded as equal and receive the same respectful level of care. We would put together a tailored package suited to you. Every client is important to us, so whether it’s simply your self employed tax return, payroll for your team or a more complex set of limited company accounts, our team of accountants and associates have a vast array of skill sets designed to provide a top class service to all our clients.

If you feel you need a bit more support and don’t know where to turn, our Bespoke Support Services are adding value where it counts. So in addition to the basic accounts work, we can provide an unbiased sounding board to help plan your strategy moving forwards and help generate ideas for getting your business where you need it to be. We believe that a healthy work life balance is essential and so we take a more ‘holistic view’, caring about your balance as well as that of your books! Our founder John has over forty years experience dealing with companies of all sizes and is on hand to help. Who better than someone who can see what’s happening in your business and has the figures to hand? John would love to hear from you if you need that little bit extra from us.

Click here if you’d like to watch two of our clients explain what sets us apart as far as they are concerned

Click here if you’d like to hear John talking about meditation at a recent business breakfast.

We are well aware that businesses need flexibility as well as down to earth advice and we pride ourselves on taking a weight off your shoulders so you can concentrate as much as possible on your business.

The role and the benefits of using an accountant are evolving. Increasingly we are being seen as mentoring business advisers rather than traditional number crunchers so having a personal relationship with you is very important to us. We’d love to hear from you, to see if we are the right team for your business.

Please click here if you would like to read more about our approach to life. It includes our pledge to you, what you can hope to expect from us in terms of service and approach as well as our thoughts on healthy work/life balance and things you can do to help yourself achieve it.

Please click here if you’d like to see our profile in press, radio, magazine, local TV as well as speaking events

Contact us today by calling 01763 257 882 or learn more about our team and 20 plus year history here.

Delighted to be nominated for Best Family Business and Best Small Business,

thanks to everyone who voted for us!

How we help

No matter the size of your organisation, your accountant should be a vital part of the team. And like any team, you need trust, regular communication, and a strong relationship to achieve the best results. Whether this is face to face or online it’s up to you. Here’s an introduction to David and John!

Perhaps you are looking for an accountancy service to streamline your systems and make them simple to maintain and update? Or maybe you’re just starting a business and have heard that your accountant is the small business owner’s best friend? Perhaps you are looking for an efficient, accessible service where you can speak to someone about your specific needs or concerns, who doesn’t charge you by the minute for the privilege?

Our office is in Royston, Hertfordshire, so you are free to visit us here and also meet the team. Here’s a couple of little videos (from the south A10) and (from the north A10/A505) we created to help you find us and the best place to park- and reduce the stress of the unknown! We work with clients all over the country and provide a full range of accountancy services for forward thinking local and international businesses. We specialise in small businesses, whether sole traders, limited companies, freelancers and can help you with year end accounts, tax returns and computations, PAYE, VAT, payroll, CIS returns and bookkeeping, in addition to strategic advice and business planning.

There are two generations here to help you, with bang up to date training and qualifications. This means we have the old fashioned knowledge and personal service ethos underpinning our up to date systems, enabling you to be presenting your best business self to YOUR customers.

Click here to read more about us!

Click here to watch a little video where a few of us explain our roles and why our paths might cross.

Click here if you’d like to see two of our clients explain why they use us

We’d love to help.

View Services

Family Values

Our family run firm focuses on helping start ups and small businesses and as one ourselves, we can empathise with your challenges and opportunities and provide support as and when needed. As you will see, we also pride ourselves on having a down to earth approach and taking into account the work life balance of our clients, as well as your tax position. This also extends to our team.
We have taken a lot of care to hand over the business in a managed fashion from one generation to the next and we were used as a case study in Accounting Web magazine. If you’re interested to see how we did it, please click here to read the feature.

Presenting a consistent and friendly face in the local community as well as to our clients means family values such as commitment, compassion and collaboration are top of our agenda, and our ‘family-ness’ provides support, flexibility and most importantly continuity for the business, for the family as well as our clients. We are also enthusiastic advocates for local networking group and here’s a clip of what it’s like to be part of Royston Business Network. If you’re local and interested do please get in touch.

We are proud to be the first Ambassadors for Home-Start Hertfordshire. 

We have sponsored a charity CD in aid of Home-Start Herts. Blue Christmas four track CD opens with the famous christmas track of the same name and features international best selling author Ken Follett along side Joe Rose (our John’s alter ego), Royston town councillor Ian Coll and the Home-Start Herts team. White Christmas, Silver Bells and O Holy Night are the other tracks on the CD which sells for £5 and which Joe Rose performs solo.

Here’s some information about the release thanks to the local paper

Here’s a link to listen to/download/buy the cd if you feel so inclined

All money raise will go to Home-Start Hertfordshire to help parents with children under ten years old, cope with the ever increasing stresses of bringing up a family.

We like to share our experiences of working with your family and what we’ve learned along the way, here’s one of our articles in The Sticks Magazine 

We believe we have the highest number of family members of any local business in our area with seven of our ten strong team being family members! ‘When I started the business twenty years ago, with five children under ten, I had no idea that it would appeal to my sons David and Adam, and their other halves, who are taking the business forward. This has been a god send’

Inevitably succession planning has been a major consideration which has been carefully handled and executed. ‘My two sons have been taking their exams non stop since they joined a few years ago, David for example has just passed his 22nd exam – all passed first time- and we now have capacity for expansion. We have an unprecedented number of new clients joining us, particularly because David and Adam are appealing to the younger entrepreneurs and we can provide a broader range of services. This will ensure the future of the business and is exactly what we were hoping would happen when we sat down last year to plan the full integration of the next generation. This organic growth has now resulted in some exciting role changes. I am delighted to announce that I have moved into Chairman role,  David has been made Managing Director and my new wife Helen has taken on the role of Business Development Director’.

We are proud of our family focus and can often be heard referring to it over the airwaves! A recent visit to BBC Cambridgeshire found presenter Charlie Thompson exclaiming that he’d never met an accountant quite like John, ‘so full of life’! There’s never a dull moment in our monthly ‘work/life balance’ guest slots on Cambridge 105 radio and we also sponsor shows on North Herts Radio.  You can find links to these in the section  below this. We are working closely with Homestart Herts, a charity who also focus on ‘family’, in the wider community and expect to become an Ambassador for the charity in Hertfordshire.

John sums up ‘Our aim is to continue to spread altruistic family values into the wider business community and provide an holistic approach with seamless support for start ups and small business. Our ‘door always open’ policy encourages anyone who has a tax or accounts query to pop in without an appointment. We won’t judge you, no matter what state your accounts are in! We love a challenge.  And ultimately we are hoping that one day we will welcome the third generation into our team!’

Following our finalist position in Hertfordshire Business Awards for Best Family Business, we’ve been interviewed by Accounting Web UK (soon to be published) about succession planning and leadership training and also have written a two part feature for our local magazine The Listing on Working with your family.

If you’d like to read the first part, it’s here!

If you’d like to read the second part, it’s here!

A family affair

Helen writes about working with spouses, children and parents and offers insights to increase the pleasure and limit the pain! Helen Froggett: How to avoid...

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Social Anxiety: Secrets of Small Talk

Helen continues our monthly slot with a topic which affects everyone Work functions, business networking and family parties are not loved by everyone Here’s some...

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Attracting Abundance

Attract more of the good stuff into your life! Helen and John Froggett were guests on Leigh Chambers show on Cambridge 105 as part of...

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The Value of Volunteering

John and Helen Froggett on their third guest slot on Leigh Chambers show on Cambridge 105 Radio about the value to individuals as well as...

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Finding the ME in TIME

  As featured on Cambridge 105 FM on 6th September, Helen Froggett extols the virtues of ‘Finding the ME in TIME. To read the feature...

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The Wonders of Meditation

How Meditation helped Mr Angry! First of our monthly ‘alternative business’ slots on Cambridge 105 with John Froggett and Helen Meissner about meditation   Meditation...

Read more


We are proud partners with XERO and are proud to offer their efficient and competitively priced cutting edge accountancy cloud based software, plus training and support in it.

And if you are already online with a different provider, migrating from one system to another couldn’t be easier. XERO have very efficient systems and support to make sure it all runs smoothly. In addition, in case joining us means you need to change accountants, once given permission, we can do all the liaison with your old accountant if that’s something which suits you/is needed.

Our online accounting system has been chosen so it can meet the needs of small business owners across the UK. This means you can do your accounts online and have access to your own portal where you can view, sign and send documents at any time.

Xero is the emerging global leader of online accounting software that connects small businesses to their advisors and other services. Xero provides business owners with real-time visibility of their financial position and performance in a way that’s simple, smart and secure.

For accountants, Xero forges a trusted relationship with clients through online collaboration and gives accountants the opportunity to extend their services.

Learn More

Our Fees

Have you ever opened your emails and been slapped in the face with a huge accountancy bill you weren’t expecting? We provide a fee structure which offers peace of mind.

With our fixed fee quoting this never needs to happen again. All fees once quoted are fixed and payable via a monthly Direct debit. Meaning you never have to worry about a large accountancy bill wreaking havoc with your cash-flow and we’ve also abandoned the stress inducing ‘bill by the hour’ approach. This means you have unlimited access to us all by phone, email or face to face visits if you need it and what’s more you’ll find we’re down to earth, straight talking, hard working people, just like you

You will find that we have competitive fees. This is a deliberate business policy as we feel you should benefit from your hard graft, not us.
And there’s nothing more satisfying for us to see you plough that money back into your business and watch it grow, or spend it on life’s little luxuries, which for many people is one of the reasons they started the business in the first place!

About Us

Not your average bean counters that’s for sure! We are accountants not just because we love figures but because we also love people! Over the last forty years in business John has noticed that there’s recurring themes arising from his clients, and they don’t just relate to the ‘black and white’ financial aspect of their business.
In fact your figures are often just the tip of the iceberg, the ‘indicators’.

Here’s a little intro from John and David (if you’ve not already watched it) about our values.

John and his team have come to realise that they need to support the whole of the business, especially the business owner, in achieving balance in three key areas : Wealth, Health and Harmony. So we thought you might be interested to know about the people who work for you, and not just what they do from 9-5…

Come and read more about us

What the papers say!

To read the story about The Accountancy Practice getting into the finals for the Hertfordshire Business Awards, please click here

To read this feature in AccountingWeb, in which we were the case study for succession planning and leadership development, please click here

To be able to read this rather splendid feature in the Royston Crow properly, please click here

To read this feature about how and why John’s sons are taking the business forward, please click here

If you would like to read the full text for this article above, please click here 

To see photos from this and other events please click here

Click here to see our TV and Radio exploits and read online and magazine features


What's more...FREE one to one review meeting for every client

We are keen to help our clients over and above what we do with you on your accounts. So in addition to the ‘legal obligation to HMRC’ we are also offering a range of Bespoke Support Services which are ‘value added’ services to provide a holistic approach, supporting the creation of your wealth, taking into consideration your mental health and helping you achieve a balanced and harmonious life.
(We can but dream, eh?!) Please scroll down to find out more about the extra ‘paid for’ packages.

However, regardless of the size of your business, we want to meet you all and know what’s really going on, so to this end, every client is invited to meet with John on an annual basis for a COMPLIMENTARY one to one meeting about their business. Just get in touch and arrange a meeting when it suits you. There’s no time limit. It’s whatever you need.
It is an opportunity to step outside your normal routine to view your business objectively, removing the pressure of always being on ‘standby’ to really focus and consider what you are doing and why, and how you feel about the direction the business is going in.
Find out more about the complimentary client review here


Find out what we can do for you at no extra charge

Bespoke Support Services

What do you need from us? How best can we help you? These are some of the questions we’ve been asking so we can tailor our services to suit you. Some business owners want to grow the top line, others want to increase profit with similar turnover. They might prefer to work smart not hard.

Others see their business as ‘their life’ and want to spend all the hours god sends running/delivering their unique service.
Many small business owners had a dream to do something they love, or found themselves good at, or made a decision to work more independently and go it alone or perhaps demand snuck up on them and they found themselves turning a hobby into a business with no real plan?

A ‘busy’ business is very different to a thriving one, but who’s got time to analyse the stats and find out where you’re at? Let alone the long term plan, the ideal routes to market for proactive strategic planning (as opposed to the opportunities which have arisen organically), taking on part time and full time employees and creating/sorting out your systems and processes, making sure cash is flowing in at the level needed to sustain the business and avoid unnecessary interest on loans… this is where a proactive accountant really is your best friend. On hand to give you the hard figures, to bench mark when it’s relevant, advise where necessary and basically tell you what’s what.

As a result we have developed three packages of annual support plus a stand alone Business Management Report to help you make the most of the insight we can provide your business, not just as your accountant but also as an objective informed adviser.

Topics range from essentials such as understanding and using your figures to assess and predict, basic business planning both short and longer term, review of marketing and sales strategies, cash flow and credit control as well as providing a sounding board for problem solving, through to clarifying job roles and competencies, practical staff appraisal systems, motivation and time management, identifying your core values, mission and message, bespoke leadership skills, a wide range of tailored coaching and mentoring options plus support and guidance for incorporating meditation and mindfulness.
Essentially you work out with our founder John, which elements would be of benefit to you and your business and between us we create a tailored package just for you.

We refer to them as Bronze, Silver and Gold as this seemed a logical way to proceed. They are available to everyone, not just our clients, so if for some reason you decide not to change accountants, you can still benefit from our support. All we need is a copy of your accounts. The three packages range from personalised business planning and advice with follow up at six months to a ‘whistles and bells’ intense programme which includes monthly meetings, weekly contact and significant mentoring and coaching support, with specific elements within the packages tailored to suit your individual needs.

Here’s one of our clients, Paul Jaggard explaining why he uses us and is working with us on these enhanced services

If you’d like to discuss this, you can find out about our Bronze, Silver and Gold packages by clicking here or contacting John at

Please click here to find out what our extra packages involve

Interviews and Features

Here’s some of the articles we’re delighted to have published. Some are online and also in print. If you click on the image, you can read our pearls of wisdom!!?


If you would like to read the Embody double page spread, please click here to read the text document.